Digital PR

a woman who indicates with the OK sign she understands the role of paid content in public relations

Unveiled: Paid Placements in Public Relations

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As a respected and experienced PR agency, a question we get all the time is, "Can you guarantee coverage?" The answer to this question gets cloudier and cloudier as the media world evolves. First, let me explain that earned media, the most valuable…
man asking if cancel culture is anything to be worried about

What Is Cancel Culture, and Should You Care?

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Have you ever witnessed a brand or public figure suddenly fall from grace, seemingly overnight? Why does this happen, and how does it affect not just the individuals or entities involved but society as a whole? This phenomenon, known as cancel…
man contemplating the role of crisis planning in consumer PR

The Role of Crisis PR in Consumer PR

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Have you ever wondered how brands navigate the stormy waters of public perception during a crisis? Crisis PR is at the heart of these efforts in consumer PR, a specialized approach designed to manage and mitigate the fallout from unforeseen…
What does ChatGPT mean for owned content?

What Does AI Mean for Owned Content?

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We're living in a post-ChatGPT world. One place where we're seeing a lot of discussion is around content. So what does AI mean for content marketing and content creators? The discussions I'm having with colleagues and clients are two-fold. First,…
female PR strategy expert from Avaans Media PR - Top PR firm for ambitious companies.

Public Relations Strategy in 2024: Navigating the Landscape

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In today's world, what is the role of public relations, and how should you create a public relations strategy? Many people think of PR purely in terms of articles placed (earned media), when in fact, PR strategy is a cross-functional objective…
digital PR expert answers what is digital PR

What Is Digital PR?

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Have you ever wondered how businesses manage their public image and connect with audiences in today's fast-paced world? This is where digital PR comes in. It's a modern adaptation of traditional public relations tailored for the digital era.…