Unveiled: Paid Placements in Public Relations
Consumer PR, Consumer Products PR, Consumer Tech PR, Content Marketing, Corporate Communications, Digital PR, Earned Media, Native Content, Paid Media, PR Branding, PR Insights, Public Relations ServicesAs a respected and experienced PR agency, a question we get all the time is, "Can you guarantee coverage?" The answer to this question gets cloudier and cloudier as the media world evolves. First, let me explain that earned media, the most valuable…
What Is Cancel Culture, and Should You Care?
Consumer PR, Consumer Products PR, Corporate Communications, Crisis Management, Digital PR, Emerging Industries, Hiring A PR Firm, Media Relations, PR Branding, Public Relations Services, Reputation Management, Social Impact, Social Media, Thoughts, TrustHave you ever witnessed a brand or public figure suddenly fall from grace, seemingly overnight? Why does this happen, and how does it affect not just the individuals or entities involved but society as a whole? This phenomenon, known as cancel…
The Role of Crisis PR in Consumer PR
Consumer PR, Crisis Management, Digital PR, Hiring A PR Firm, PR Branding, Public Relations Services, ThoughtsHave you ever wondered how brands navigate the stormy waters of public perception during a crisis? Crisis PR is at the heart of these efforts in consumer PR, a specialized approach designed to manage and mitigate the fallout from unforeseen…
What Does AI Mean for Owned Content?
CMO, Content Marketing, Digital PR, Emerging Industries, founder, Native Content, PR Insights, Public Relations Services, Thought LeadershipWe're living in a post-ChatGPT world. One place where we're seeing a lot of discussion is around content. So what does AI mean for content marketing and content creators? The discussions I'm having with colleagues and clients are two-fold. First,…
Public Relations Strategy in 2024: Navigating the Landscape
Digital PR, Earned Media, Hiring A PR Firm, PR Insights, PR Outcomes, Public Relations ServicesIn today's world, what is the role of public relations, and how should you create a public relations strategy? Many people think of PR purely in terms of articles placed (earned media), when in fact, PR strategy is a cross-functional objective…
What Is Digital PR?
Digital PR, Hiring A PR Firm, PR Branding, Public Relations Services, ThoughtsHave you ever wondered how businesses manage their public image and connect with audiences in today's fast-paced world? This is where digital PR comes in. It's a modern adaptation of traditional public relations tailored for the digital era.…