PR Insights

components to corporate storytelling

3 Compelling Components of Corporate Storytelling

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Telling your company story is imperative and corporate storytelling is as much of an art form as writing a novel. Yes, a PR company can help, but in order to be effective AS a story, it needs to be told and re-told, which means everyone has…
5 emotional triggers in marketing

5 Emotions For Your Marketing & When To Use Them

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Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…
the secret to captivating owned content strategy

The Secret To Captivating Content Strategy

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Captivation Motivations can significantly change your content strategy. This is the second installment of a series on the seven Captivation Motivations. This installment is all about your owned media and creating a content strategy that meets…
brand storytelling

WHY Your Storytelling Isn’t Working

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Do you know why people respond (or don't respond) to your brand storytelling? The answer doesn't lie in your typeface, your graphic design or even your social networks. The answers lay in your strategy and customer. Let me put it another…
customer focused communication strategy

Creating a Customer Focused Communication Strategy

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The Communication Strategy Everyone Will Thank You For. We're inundated with messages every day. As communicators, it's up to us to have  some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor. Yet,…
personal branding for creatives

3 Must Have Personal Branding Tips for Creatives

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  Because there is nothing more fearless than creating something and pushing it out to the world; everything you produce says something about you, this is an article about creating an authentic personal brand for creatives that resonates. This…