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The Importance of Journalist Relationships in Cannabis PR
Cannabis, Earned Media, Emerging Industries, Hiring A PR Firm, PR InsightsHow important are journalist relationships to cannabis PR? That depends on your strategic objectives and how you’re incorporating cannabis pr into your cannabis marketing. Cannabis is still an emerging industry, and while it has changed dramatically since Avaans started working (as Primo PR) in cannabis in 2015, it’s still a pretty tight-knit group, that includes […]