Earned Media

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The Role of PR for Consumer Products

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Key Takeaways Consumer PR in DTC models is now reputation and narrative control. In an AI-shaped media ecosystem, storytelling, community, and brand mentions influence both human perception and visibility in Google AI Overviews, ChatGPT,…
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How Hyper Growth DTC Brands Leverage PR

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Three forces are reshaping how hyper growth DTC brands leverage PR in 2026: AI shopping agents, tariff-driven price increases, and TikTok Shop. Clients ask me about all three, and the answer keeps landing in the same place: architecture. Owned,…
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How Consumers Decide to Trust a Fintech Brand

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Security better be a given. If your fintech app has real gaps there, trust is the least of your problems. What’s more interesting, and more instructive, is how consumers evaluate trust beyond the basic expectation that security exists. Recent…
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Why Cleantech Thought Leadership Drives Capital, Not Just Visibility

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Key Takeaways In cleantech, thought leadership directly reduces investor risk and accelerates capital flow. By clearly explaining complex technology, regulatory dynamics, and long-term viability, cleantech leaders use thought leadership…
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Is Your Story Actually News?

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I have this conversation with clients more than almost any other. They've got something happening in their business. A new hire, a product update, a milestone they've worked toward for years, and they want to get press. They ask me to help…
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PR Doesn’t Fail in the Pitch. It Fails Before That.

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Key Takeaways PR challenges are usually clarity problems, not distribution problems One-size-fits-all angles are convenient for brands, not suitable for journalists Strong stories are tailored to the lens of the person receiving…
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