It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. And yet. That doesn’t mean the process is easy. If only..there were a single resource written by people who have been through the process. People who could provide you the details of how to self-publish. And that is […]
2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m […]
Its amazing, there are literally thousands of self proclaimed experts, but actually finding one in the wild is about as exciting as spotting a unicorn. Â While unicorns are fairly easy to identify when you see one, this isn’t really the case with experts. In a world of so-called experts, how do you define an expert? […]
Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. One of the more disruptive effects of social media has been the head-on collision at  intersections of business, consumers and employees. In today’s world, everyone is […]
What’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? I wanted to share an experience I had last week with you.  I’ll let you draw your own conclusions, but as a premise for discussion: How would you feel about this […]
When I last wrote about Sprout Social in May 2011, I’d been using it for a couple of months. And while I found a use for it, I only used it sporadically because it really wasn’t offering anything truly unique. But for $92/year it wasn’t breaking the bank either.  There was a long list of “Meh.” Well, […]
