What Does PR Do?
Hiring A PR Firm, Public Relations ServicesWhat Does PR Do?
There are more ways than ever for brands to communicate directly with prospective customers, investors, and stakeholders. Along with traditional marketing platforms like TV, radio, print, and billboard advertising, alternative…
5 Branding Tips in 15 Minutes
Hiring A PR Firm, PR Branding, Public Relations ServicesThese are 5 quick branding tips for emerging industries or hyper-growth brands.
I'm super amp'd in this Podcast, it's obvious I had my coffee this morning.I had the pleasure of joining Debra Eckerling on her Guided Goals podcast.
It's quick,…
Creating a Customer Focused Communication Strategy
Consumer Products PR, Hiring A PR Firm, Messaging, PR Branding, PR Insights, Public Relations Services, Reputation Management, Social Media, Specialties, ThoughtsThe Communication Strategy Everyone Will Thank You For.
We're inundated with messages every day. As communicators, it's up to us to have some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor.
Yet,…
The Hard Cost of Negotiating with Your Advertising, PR or Marketing Agency
Hiring A PR FirmWhen was the last time you negotiated for a website, advertising, public relations, marketing or other branding work?
Chances are, you took that first quote from an agency and thought "I bet I can get this down at least 20%."
Maybe you…
How to Capture Your Customer’s Attention with Digital Marketing
Digital PR, Hiring A PR Firm, PR Insights, Public Relations Services, Social Media, ThoughtsHow many messages do you think you see a day? Now, imagine how many messages a day your customer sees?
All these messages contribute to message fatigue. We used to say a person needed exposure to a message 7 times before they even remembered…