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DTC e-commerce shopper

How Do DTC Brands Use PR to Compete With Marketplace Lookalikes?

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A few years ago, a client came to us with a problem. His home goods brand took off during the pandemic. He'd invented the product category, and he'd chosen to stay off Amazon to protect his margins and keep a direct relationship with his customers.…
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PR Is the E-Commerce Growth Lever Your Ad Account Can’t Show You

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How does PR support e-commerce growth beyond paid ads? A regulated consumer product e-tailer we've worked with for 2 years hit its most interesting data point 12  months into a new phase of the relationship. When paid ads went live, the team…
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How Does PR Help Consumer Platforms Differentiate in a Crowded Category?

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PR helps consumer platforms stand out by establishing credible buying criteria, earning independent coverage, and giving search engines and AI tools a clearer account of what makes the platform different. On March 3, 2026 the FDA sent warning…
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What PR Strategy Helps an E-Commerce Brand Win Back Search Visibility From Amazon Competitors?

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In April, a group of seven-figure Amazon sellers did something I didn't expect to see. They boycotted Amazon's ads for a day. The group was Million Dollar Sellers, a community of about 800 founders who each do at least $1 million a year on…
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How to Build Brand Authority in a Regulated Industry

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Compliance controls what a company can say. It has no power over how well-known that company is, how often it shows up, or how consistent it stays over time. That's the ground regulated brands actually compete on: since traditional marketing…
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Why Regulated Brands Need Earned Media More Than Advertising

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Regulated brands can't lean on advertising the way other companies do. Restrictions on product claims mean earned media carries more of the weight. Here's what that means in practice: Advertising controls the message. Earned media supplies…
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