Creating a Customer Focused Communication Strategy
Consumer Products PR, Hiring A PR Firm, Messaging, PR Branding, PR Insights, Public Relations Services, Reputation Management, Social Media, Specialties, ThoughtsThe Communication Strategy Everyone Will Thank You For.
We're inundated with messages every day. As communicators, it's up to us to have some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor.
Yet,…
Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing
PR Branding, product launch, Public Relations Services, Social Media, Social Media Advertising, ThoughtsCase Study #4: Neighborhood Shopping Center
Background:
This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center. Â The shopping center itself is in a…
Social Media Branding: Stand By Your Brand
PR Branding, Social Media, ThoughtsWhen To Stand Up for Your Brand in Social Media
This week, with the Dave and Busters "Juan" tweet yet another social media gaffe made its what into the collective conversation.
It sparked furious cries of racism.
It sparked snickers.
It…
The Dave and Busters Tweet Lesson: Stand By Your Brand
Consumer Products PR, Global Brands, Lifestyle, PR Branding, Public Relations Services, Social Media, ThoughtsThis week, with the Dave and Busters "Juan" tweet yet another social media gaffe made it's what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the "holier than thou" media to earn mega points…
LinkedIn-You’re Doing It Wrong
Public Relations Services, Social Media, Thoughts[Warning: This is a vent. A rant. I just HAVE to get it off my chest.]
Oh. LinkedIn. That treasure trove of business connections, potential sales and potential jobs. It's almost just too awesome. Expect there seems to be a misunderstanding…
Stand By Your Brand
Consumer Products PR, PR Branding, Social Media, Thoughts
The Dave and Busters Tweet Lesson: Stand By Your Brand
This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked furious cries of racism. It…