Social Media

customer focused communication strategy

Creating a Customer Focused Communication Strategy

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The Communication Strategy Everyone Will Thank You For. We're inundated with messages every day. As communicators, it's up to us to have  some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor. Yet,…
Marketing, Branding, PR

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

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Case Study #4: Neighborhood Shopping Center Background: This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center.  The shopping center itself is in a…
Marketing, Branding, PR

Social Media Branding: Stand By Your Brand

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When To Stand Up for Your Brand in Social Media This week, with the Dave and Busters "Juan" tweet yet another social media gaffe made its what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It…
Marketing, Branding, PR

The Dave and Busters Tweet Lesson: Stand By Your Brand

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This week, with the Dave and Busters "Juan" tweet yet another social media gaffe made it's what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the "holier than thou" media to earn mega points…
Marketing, Branding, PR

LinkedIn-You’re Doing It Wrong

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[Warning: This is a vent. A rant. I just HAVE to get it off my chest.] Oh. LinkedIn. That treasure trove of business connections, potential sales and potential jobs. It's almost just too awesome. Expect there seems to be a misunderstanding…
Marketing, Branding, PR

Stand By Your Brand

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The Dave and Busters Tweet Lesson: Stand By Your Brand This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked furious cries of racism. It…