Social Media Influencers: When To Disclose
Cannabis, Global Brands, Lifestyle, Native Content, Paid Media, Public Relations Services, Reputation Management, Social Media Advertising, Technology, Travel and TourismUpdated FTC Guidance on Influencer Marketing Disclosure
Updated July 13, 2023
The FTC's job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and…
How to Decide When Choosing PR, Marketing or Branding Agency?
B2B-PR, Cannabis, Emerging Industries, Global Brands, Hiring A PR Firm, Lifestyle, PR Insights, product launch, Public Relations Services, Reputation Management, Technology, Travel and TourismAt Avaans, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy.
In truth, your…
3 Reasons Every CEO Needs a Ghostwriter
CMO, Corporate Communications, Emerging Industries, Global Brands, Hyper-growth brands, PR Insights, Thought LeadershipWhat do Jack Welch, Stephen R. Covey, and Richard Branson all have in common? Well, besides being some of the best-known business leaders in the world, they've all used ghostwriters. Hmmm...could there be a connection between those two things?…
What Is A Hypergrowth Company?
Cannabis, Digital PR, Global Brands, Hiring A PR Firm, Hyper-growth brands, PR Branding, Public Relations ServicesIf there’s a single buzzword that describes what every entrepreneur and investor is chasing right now, it’s “hyper-growth.” Hypergrowth refers to the exponential expansion that certain businesses experience as they quickly go from non-entity…
Maintaining A Global Brand in Social Media
Global Brands, Lifestyle, Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media, Thoughts, Travel and TourismThe Dave and Busters Tweet Lesson: Stand By Your Brand
Consumer Products PR, Global Brands, Lifestyle, PR Branding, Public Relations Services, Social Media, ThoughtsThis week, with the Dave and Busters "Juan" tweet yet another social media gaffe made it's what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the "holier than thou" media to earn mega points…