Emerging Industries

cannabis tech CMO

3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

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[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to…
successful cannabis product launch

Top Tips for Cannabis Product Launch

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Cannabis is finally having its day in the sun after years of ridicule. The lifted ban on cannabis use for medical purposes (and, in some states, recreational) breathed new life into the industry, with more companies registering and more cannabis-infused…
cannabis startup PR expert

Tips for Launching a Cannabis Brand Using PR

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It's safe to say that cannabis is no longer down "the weeds." At least, not in many US states. Every year in April, cannabis enthusiasts all over the globe light up a joint to celebrate this recreational (legal) plant. Cannabis startups use…
preparing for a cannabis product recall

Preparing for a Cannabis Product Recall

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Is your cannabis brand prepared for a product recall? No one likes to talk about it, but it's probably not a question of IF, but when. Anyone who has been around consumer products for any period can tell you: product recalls are a fact of life.…
Why do cannabis PR

9 Reasons Every Cannabis Company Needs PR

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Public relations isn't new, but cannabis PR hasn't been around very long, relative to PR. You've probably heard that PR is an excellent investment in your company, particularly because of limited advertising options. But maybe you're still wondering…
questions to ask top cannabis pr firms

Questions to Ask Top Cannabis PR Firms

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You may be at the beginning of your search, or you may have narrowed down your choices, but wherever you are in your cannabis PR firm search, you should know that the top cannabis PR firms should all have these skills. Notice these skills may…