TO CREATE MEDIA BUZZ AROUND A CANNABIS BEVERAGE LAUNCH

THE PR CHALLENGE

A brand with a cult following, but no media relations or press coverage wants to make its latest product launch splashy with press coverage. Because of pandemic uncertainties, there isn’t any other marketing activation outside of retailer display and influencer product sampling. The target audience is young men in California’s metro locations.

THE PR SOLUTION

We develop a media relations program that introduces the brand to the media with existing brands and plant a thread of key messaging in the press six weeks prior to the product launch. We recommend several distinctive and pandemic-safe sampling programs and celebrity whisper campaigns. We also secure opportunities for the product launch to coincide with an on-brand celebrity birthday bash.

PRODUCT LAUNCH PR STRATEGY

We incorporate all existing assets at our disposal while securing exclusive celebrity tie-ins. We ensure on-brand media is included in planning and execution.