90-Day Natural Product PR Campaigns | PR Sprints
Natural product brands don't need more activity. They need PR with impact on revenue, retail, and reputation. PR Sprints are 90-day product PR campaigns coinciding with Natural Products Expo West for 9X ROI.
Get Your Assessment More Information on PR Sprints →What's Included With PR Sprints?
Who are PR Sprints For?
Silver is built for brands doing their first serious PR push. You have a strong product, you're ready for national media attention, and you want to see what earned media can do before committing to a larger program.
Check Category Availability →Gold is built for brands with momentum who need PR to match it. You have a specific sales window, a launch, or a growth goal tied to a season — and you need coverage that moves the needle before that window closes.
Check Category Availability →Platinum is built for brands that need maximum reach and are retail-ready or aiming for it. You want broadcast, digital, and print working together — and you need coverage that opens doors with buyers, investors, and consumers simultaneously.
Check Category Availability →Why Public Relations. Why Now.
AI-powered search and LLMs now surface product recommendations directly in results. If there's no third-party editorial coverage training those systems, you don't exist in the channel that's replacing traditional discovery for both consumers and investors.
Earned Media converts 10–50% better than advertising. Consumers trust editorial in ways they don't trust paid placements. Nielsen, 2024.
A 90-day PR Sprint typically delivers 9X ROI — and coverage keeps working long after the campaign ends.
Consumers who've seen editorial coverage convert at higher rates on your paid ads. Earned Media makes every channel work harder.
"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."
Kristen L. — VP Marketing, B2B Tech & Consumer Electronics
"Nearly solely responsible for our PR campaigns... the campaigns were universally successful, providing significant and measurable growth. Comes with my highest recommendation."
Chris H. — CMO, Wellness Product, Regulated Industry
"I was impressed with their energy and enthusiasm for our brand and our success…"
George P. — CEO, Homegoods & Consumer Products
"Exactly what we were looking for in PR representation…smart, tough, persistent, and well connected. Consistently able to pitch us to the right outlets at the right times to get the coverage we were hoping for. I would highly recommend Avaans Media and would happily work with them again in the future."
Ryan H. — B2C Consumer Product & Regulated Industry
Some Media Outlets We Work With
Premium natural and organic consumer product brands only — DTC or retail. This includes functional beverages, vitamins and supplements, organic food and snacks, clean beauty, natural personal care, protein and sports nutrition, and non-toxic household products. Your brand must have an affiliate link program, be able to send journalist samples within 24 business hours, and have a compelling product story. Category availability is limited and confirmed before you're accepted.
Yes. PR is one of the most effective tools for regulated natural products precisely because third-party editorial coverage lets journalists describe your product's benefits in their own words — compliantly. We understand FTC guidelines for supplement and functional food claims and build pitches that work within those constraints. We don't provide legal counsel, but we know the landscape and structure every pitch accordingly.
Cannabis products use a separate Sprint program — contact us about Cannabis PR Sprints here. All other natural product categories are considered on a case-by-case basis. Contact us to confirm your specific category is available before your Sprint season closes.
You tell us your three top competitors and we guarantee exclusivity against them for the Sprint season. One natural product brand per category runs at a time. Your competitors can't buy into the same Sprint window you're in.
No. PR Sprints are short-term, limited-engagement programs. If you want a more robust program that includes thought leadership, feature pitching, awards, and campaign development, contact us to discuss your specific business goals.
Yes. Journalists expect samples. We send a PR package to opt-in journalists and influencers, and you'll need to be able to fulfill individual sample requests within 24 business hours. This is how natural product PR actually works — editors want to try before they write.
We're a boutique PR firm founded in 2008 with a team of executive-level PR professionals — no junior handoffs, ever. We created the PR Sprint program exclusively for consumer products to deliver high-impact, short-term earned media during key buying seasons. Inc. Power Partner 2023, 2024, and 2025. Meet the team.
