90-Day Cannabis Product PR Campaigns | PR Sprints
Cannabis product brands don't need more activity. They need PR with impact on revenue, retail, and reputation. PR Sprints are 90-day product cannabis PR campaigns coinciding with Hall of Flowers built for 9X ROI.
Get Your Assessment More Information on PR Sprints →What's Included With PR Sprints?
Who are PR Sprints For?
Silver is built for brands doing their first serious PR push. You have a strong product, you're ready for national media attention, and you want to see what earned media can do before committing to a larger program.
Check Category Availability →Gold is built for brands with momentum who need PR to match it. You have a specific sales window, a launch, or a growth goal tied to a season — and you need coverage that moves the needle before that window closes.
Check Category Availability →Platinum is built for brands that need maximum reach for multi-state, and on-site PR at Hall of Flowers. You want podcast, digital, and print working together — and you need coverage that opens doors with buyers, investors, and consumers simultaneously.
Check Category Availability →Why Public Relations. Why Now.
AI-powered search and LLMs now surface product recommendations directly in results. If there's no third-party editorial coverage training those systems, you don't exist in the channel that's replacing traditional discovery for both consumers and investors.
Earned Media converts 10–50% better than advertising. Consumers trust editorial in ways they don't trust paid placements. Nielsen, 2024.
A 90-day PR Sprint typically delivers 9X ROI — and coverage keeps working long after the campaign ends.
Consumers who've seen editorial coverage convert at higher rates on your paid ads. Earned Media makes every channel work harder.
"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."
Kristen L. — VP Marketing, B2B Tech & Consumer Electronics
"Nearly solely responsible for our PR campaigns... the campaigns were universally successful, providing significant and measurable growth. Comes with my highest recommendation."
Chris H. — CMO, Wellness Product, Regulated Industry
"I was impressed with their energy and enthusiasm for our brand and our success…"
George P. — CEO, Homegoods & Consumer Products
"Exactly what we were looking for in PR representation…smart, tough, persistent, and well connected. Consistently able to pitch us to the right outlets at the right times to get the coverage we were hoping for. I would highly recommend Avaans Media and would happily work with them again in the future."
Ryan H. — B2C Consumer Product & Regulated Industry
Some Media Outlets We Work With
Premium cannabis consumer product brands only — DTC or retail. This includes edibles, beverages, vapes, flower, topicals, and cannabis CPG and home goods. Your brand must have a compelling product story, be able to send journalist samples within 24 business hours, and an affiliate link program where applicable. Category availability is limited and confirmed before you're accepted.
Our Hall of Flowers Sprint package includes on-site PR representation at the event, plus pre- and post-conference media outreach to maximize your coverage window. Hall of Flowers is one of the most media-attended cannabis trade events in the country — being there with professional PR representation is a different experience than attending without it. Contact us to confirm current season dates and availability.
It's a factor we account for in pitch strategy. The cannabis media landscape has matured significantly and mainstream outlets cover the category regularly. We build your outreach around what's right for your brand, your market, and your product — and we've been navigating this space long enough to know where the real opportunities are.
Earned media is one of the most powerful tools available to cannabis brands precisely because advertising channels are restricted. Third-party editorial coverage builds credibility with consumers, retail buyers, and investors in ways paid placement can't. We understand the regulatory constraints and build pitches that work within them — compliantly and effectively.
You tell us your three top competitors and we guarantee exclusivity against them for the Sprint season. One cannabis brand per category runs at a time. Your competitors can't buy into the same Sprint window you're in.
No. PR Sprints are short-term, limited-engagement programs. If you want a more robust program that includes thought leadership, feature pitching, awards, and campaign development, contact us to discuss your specific business goals.
Yes. Journalists expect samples. We send a PR package to opt-in journalists and influencers, where applicable and within applicable local and federal laws. Where applicable, you'll need to be able to fulfill individual sample requests within 24 business hours. Cannabis editors want to experience your product before they write about it — that's how the best coverage happens.
We're a boutique PR firm founded in 2008 with a team of executive-level PR professionals — no junior handoffs, ever. We've worked in the cannabis space since its early days and created the PR Sprint program exclusively for consumer products to deliver high-impact, short-term earned media during key buying seasons. Inc. Power Partner 2023, 2024, and 2025. Meet the team.
