Thoughts

Word of Mouth Still Leads in Trust & Action

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The latest Advertising Trust report from Neilsen reveals some surprises, but least surprising is the fact that “Recommendations from people I know” is the single most powerful driver to product and brand trust AND more importantly, action…

The Viral Marketing Virus

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Listen up: Going viral is a benefit to creating great content, not the goal. But if you're really committed to creating a viral video marketing campaign: Creating viral content is this easy. And this difficult. Here's my fool-proof 3-step…

How to Capture Your Customer’s Attention with Digital Marketing

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How many messages do you think you see a day? Now, imagine how many messages a day your customer sees? All these messages contribute to message fatigue. We used to say a person needed exposure to a message 7 times before they even remembered…

What is the Difference Between Bloggers and Journalists

Content. There is so much of us, most of us can't seriously ingest let alone retain most of it. I subscribe to hundreds of blogs, there is no way I get to read all of them weekly. Sorry. Just ain't gonna happen.But as a blogger, I try and support…

What Makes a Social Media Expert Any Different From a Unicorn?

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Its amazing, there are literally thousands of self proclaimed experts, but actually finding one in the wild is about as exciting as spotting a unicorn.  While unicorns are fairly easy to identify when you see one, this isn't really the case…

Social Media Strategic Plan Template

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Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You're social media program should be no different. If you're like most businesses, you'll be spending more time on social…