PR for Consumer Tech Product Redefines a Global Industry

A CONSUMER TECH PRODUCT SEEKS TO CHANGE THE NARRATIVE WITH PR

THE PR CHALLENGE

A brand with multiple products wants to change the global narrative surrounding publishing and writing through its product launches and elevated consumer technology that allows players to gamify their stories and create their own narratives. But the brand’s competitors have years of dedicated PR efforts behind them, and the brand’s multiple products aren’t unified in the eyes of the consumer.

THE PR SOLUTION

The process begins when we identify the client’s business goals and develop brand messages.

We align those brand messages with cultural overtones like gender, equity, and access alongside technology themes like AI, content creation, and global access that strike a chord with journalists.

We create on-brand digital assets and make recommendations to existing assets to support the messaging and develop stakeholder engaging campaigns to launch four product launches within 8 months and pen numerous thought leadership pieces that appear around the globe on some of the most trusted news outlets in the world.

Our media relations strategy develops general population topics along with pitches for niche interests such as gaming, entertainment, publishing, social media, and technology.

PRODUCT LAUNCH PR STRATEGY

We incorporate all existing assets at our disposal while recommending on-brand messaging changes and developing new assets for consumers and contributors.

MEDIA RELATIONS

We ensure the brand and product launch receive coverage in a variety of national and international publications that write about technology, content creators, media publishing, and social media platforms.

THE RESULTS

Global PR Reach Results in Record Sales