THE PR CHALLENGE
Our client, a publicly-traded drone company, has been groundbreaking drone development for 8 years already. As they enter the next stage of growth including defining new verticals and lines of business, our team manages press relations, reputation management, and provides strategic analysis into emerging industries. We also collaborate with the Investor Relations Firm.
THE PR SOLUTION
We develop a strategy that meets the needs of this dynamic commercial drone company through a managed approach to press relations with an owned/earned/paid campaign strategy towards verticals of importance. We navigate our client through a new CEO, partnership announcements, and the dynamic media and business environment created by the pandemic.
DATA DRIVEN COMMUNICATIONS
With media monitoring, we provide insights and strategies which increase reputation and authority.
CAMPAIGN MANAGEMENT
We develop ongoing campaigns which meet the needs of this growing & publicly-traded company.
STRATEGIC ADVISEMENT
We evaluate industry trends through the lens of goals & opportunities and provide strategic insight to manage the brand reputation.
THE PR RESULTS
101%
Increase in Share of Voice versus key marketplace competitors.
31%
Share of Voice throughout entire industry conversation.
142%
Increase in share price within first 4 months.
150%
Increase in audience size over previous year
343%
Increase in media inclusions over previous year
$4.6 Million
Estimated earned media value
32
Average media inclusions per month
149%
Increase in earned media value over previous year
Link to: Contact Us
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Expertise in Bespoke PR
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