Consumer PR

a woman who indicates with the OK sign she understands the role of paid content in public relations

Unveiled: Paid Placements in Public Relations

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As a respected and experienced PR agency, a question we get all the time is, "Can you guarantee coverage?" The answer to this question gets cloudier and cloudier as the media world evolves. First, let me explain that earned media, the most valuable…
man asking if cancel culture is anything to be worried about

What Is Cancel Culture, and Should You Care?

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Have you ever witnessed a brand or public figure suddenly fall from grace, seemingly overnight? Why does this happen, and how does it affect not just the individuals or entities involved but society as a whole? This phenomenon, known as cancel…
man contemplating the role of crisis planning in consumer PR

The Role of Crisis PR in Consumer PR

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Have you ever wondered how brands navigate the stormy waters of public perception during a crisis? Crisis PR is at the heart of these efforts in consumer PR, a specialized approach designed to manage and mitigate the fallout from unforeseen…
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Trends in Natural Products PR

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In an era where sustainability and health consciousness are at the forefront of consumers' minds, natural products have seen a meteoric increase in popularity. This shift has necessitated a unique approach to public relations (PR) within the…
professional woman surprised at an award winning PR stunt

What Is a PR Stunt?

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Have you ever stopped to think about what makes certain brands suddenly buzzworthy? More often than not, it's a clever PR stunt. In this comprehensive guide, we will look at everything about these stunts - what they are, the rich history of…
Beautiful woman who uses natural products

What is Natural Products PR?

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The demand for natural products is surging in a world increasingly inclined towards health and wellness. But have you ever wondered how these products gain popularity and consumer trust? The answer lies in an often-overlooked yet crucial aspect:…