Entries by Tara Coomans
Why HealthTech PR Needs Emerging Industry Experts
All emerging industries face two distinct communication challenges which is why healthtech PR needs emerging industry experts. The first crucial hurdle is creating trust with the stakeholders. Whether your primary audience is consumers or venture capitalists, both can quickly turn a weary eye to healthtech. There is no healthtech industry without trust. The second is […]
What Is Purpose-Driven PR?
Purpose-driven public relations means the brand proactively builds incorporates values that impact social, cultural, and environmental issues. A true purpose-driven company makes corporate choices within its purpose framework, even when it means purpose over profits. Truthfully, public relations aren’t purpose-driven, a brand is purpose-driven. Public relations is simply a lever a purpose-driven brand can use […]
