Because of the competitive nature of customer acquisition, hyper-growth DTC (D2C) brands are always looking for ways to improve word of mouth and awareness. So it’s no surprise that a lot of fast-growing DTC brands of all sizes are asking, “should we join the metaverse?” The answer to should DTC brands join the metaverse naturally […]
Tech PR needs to be reinvented. Telling a great tech story today differs from what it used to be. For the past 15 years, tech has been leading much of the conversation, so with a few press releases and a TED Talk, an upcoming and coming CEO could set the agenda. Zuck set the “let’s […]
Ever since the pandemic, there has been a new emphasis on the emerging industry of telehealth, many of which are on the pre-IPO track. And while telehealth VC investment is expected to stay flat in 2023, the industry received an exciting $29.1 billion in funding in 2021, mostly for consumer tech services and apps, but […]
When the economy is unpredictable, it’s challenging to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times, it’s tempting to cut marketing and PR budgets. I know both sides of this fence. I’ve been an entrepreneur for 75% of my career, including during 9/11, The Great Recession, […]
For most CPG brands, it’s not a matter of IF there will be a PR crisis, it’s a matter of when, particularly if you’re in an emerging industry where the regulations are ever-changing, the research is emerging, and the deals are getting bigger. This is a perfect storm for a public relations crisis. Most of […]
What Should You Really Be Look For In A PR Firm? Whenever I talk to someone hiring a PR firm, I really have empathy. We know, hiring a PR firm can be daunting. With increasing frequency, we’re hearing stories from clients who have experienced “bad PR.” We hate to hear that, because we know it’s […]
