Entries by Tara Coomans
3 Pitfalls to Purpose Driven Communication
Recently, Google polled 3,000 Americans to find out how they responded to sustainability messaging. As more brands make efforts to become more sustainable or even start any sort of purpose-driven communications, these four tips will help you communicate purpose-driven messaging effectively. Today’s consumers are smarter about messaging. Millennials, the first digitally native generation, are grown-ups, […]
What is a Purpose Driven Strategy
What is a Purpose-driven strategy? It’s the natural evolution of four converging cultural changes; the first is when social, cultural, and environmental issues became more visible and urgent, followed by consumers who expect brands to connect with nonprofits or social impact, driven by a lack of confidence in government to solve big problems, and finally, […]
3 Ways to Track Revenue Increases from PR
Does PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the “Oh! I didn’t know I needed that!” also known as awareness, and it also reaches people in the research phase, also known as consideration. So, PR for revenue is most effective in three phases: initial awareness phase, […]
