Thoughts

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Social Media Strategic Plan Template

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Key Takeaways Structured Approach to Planning: Effective social media measurement begins with a strategic planning phase that includes identifying clear objectives (the "WHY"), determining relevant metrics (the "WHAT"), and setting KPIs…
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The Hard Questions of Social Media

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Key Takeaways Define Clear Objectives: Before diving into social media, businesses should clarify their specific goals, such as increasing sales, building community, or improving brand awareness. Focusing on a single objective initially…
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Building Content That Attracts Customers and Clients

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Key Takeaways Focus on Characteristics, Not Demographics: Tailor your content to resonate with the characteristics and values of your ideal audience rather than just their demographics. Understanding what inspires them can enhance engagement. …
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Why I’m not writing about Google+ yet.

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Key Takeaways Distinct Experience Compared to Facebook: Google+ offers a different social media experience, focusing on integration with Google products and unique features like "Sparks" for organic content discovery, which sets it apart…
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Why engaging influencers is even more important given recent Twitter research

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Key Takeaways Data Limitations: Most social media measurement tools, like Radian6, primarily analyze Twitter data, which, despite its smaller user base (8% of Americans), can still provide significant insights due to its indexed nature…
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So, you have an event, now what?

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Key Takeaways An event without activation is a missed opportunity: Showing up isn’t a strategy. Brands need a clear activation plan that creates interaction, builds connection, and drives measurable outcomes. Strong activations are…
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