A PR POINT OF VIEW YOU CAN APPRECIATE

Purpose Driven Strategies

What is a Purpose-driven strategy? It’s the natural evolution of four converging cultural changes, the first is when social, cultural, and environmental issues became more visible and urgent, followed by consumers who expect brands to connect with nonprofits or social impact, driven by a lack of confidence in government to solve big problems, and finally, […]

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Tara Coomans PRSA Honolulu Conference

Congratulations to our CEO, Tara Coomans! Tara has been chosen to speak at the Public Relations Society Western Region Conference. The annual conference, this year held in Honolulu, in April 2022 attracts thousands of PR professionals, communicators and PR leaders throughout the western United States. Coomans presentation, Guiding Your Client Through Purpose, is a timely […]