Owned Media

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Why engaging influencers is even more important given recent Twitter research

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Key Takeaways Data Limitations: Most social media measurement tools, like Radian6, primarily analyze Twitter data, which, despite its smaller user base (8% of Americans), can still provide significant insights due to its indexed nature…
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Storytelling…from a storyteller’s view point

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Key Takeaways Great storytelling starts with a real point of view: The strongest marketing stories come from personal insight and original thinking, not imitation. Audiences respond to stories that feel honest, specific, and emotionally…
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The latest blogopshere stats – meaningful to businesses

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Key Takeaways Influential Bloggers Are Key Players: Professional bloggers, who often dedicate significant time to their craft, are essential for businesses looking to grow through social media. They understand both the ethics of quality…
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Digital Storytelling

Key Takeaways The Power of Storytelling: Storytelling is crucial for branding, as it creates relatable content that resonates with audiences. Traditional media like TV and radio excel in this area, but digital platforms offer new storytelling…
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Its all about the content

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Key Takeaways Create Value and Develop Your Voice: It's essential to understand your audience and develop a brand voice that resonates with them. Your social media content should provide value, whether it's advice, news, or promotions,…
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