Social Media

PR for Startups Movements and Personalities - Frank Sinatra Quote

Social Media Marketing or Advertising? What’s Better For Your Budget?

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Bet your starting to think about next year's social media marketing plan. And as importantly, where will social media marketing fall into the mix? Will there be more? Less? The latest Advertising Trust report from Neilsen may offer some insights…
PR for Startups Movements and Personalities - Frank Sinatra Quote

Your Social Media Marketing Plan – Is The Goal Trust or Action?

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Bet your starting to think about next year's social media marketing plan. And as importantly, where will social media marketing fall into the mix? Will there be more? Less? The latest Advertising Trust report from Neilsen may offer some insights…
PR for Startups Movements and Personalities - Frank Sinatra Quote

Word of Mouth Still Leads in Trust & Action

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The latest Advertising Trust report from Neilsen reveals some surprises, but least surprising is the fact that “Recommendations from people I know” is the single most powerful driver to product and brand trust AND more importantly, action…
PR for Startups Movements and Personalities - Frank Sinatra Quote

Why Buying Twitter Followers Is Damaging To Your Brand

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"How can I get Twitter followers fast?" Doing it organically. It's so.... Boring. Hard . Time Consuming. I've heard all those reasons and  more for why businesses and personal brands buy Twitter followers. Lately, in conversations…
PR for Startups Movements and Personalities - Frank Sinatra Quote

Moderating Comments and Managing Online Communities

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Much has been writing over the years about how to manage comments in a blog or online community. However, recently, I was asked my opinion, so I thought I'd share it here. Let's be clear: there are ALL kinds of people on the interweb so its…
PR for Startups Movements and Personalities - Frank Sinatra Quote

The Viral Marketing Virus

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Listen up: Going viral is a benefit to creating great content, not the goal. But if you're really committed to creating a viral video marketing campaign: Creating viral content is this easy. And this difficult. Here's my fool-proof 3-step…