Entries by Tara Coomans

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The Wells Fargo Debacle..and how to get around it

Key Takeaways Reevaluate Extravagance: The Wells Fargo incentive trip debacle highlights the need for companies to be more prudent in their event planning. Moving away from extravagant events to more budget-friendly yet engaging alternatives…
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Social Media and its impact on sponsorship

Key Takeaways Harness Social Media for Engagement: Leverage platforms like LinkedIn and Facebook to create dedicated groups for sponsors and attendees, facilitating networking and communication. This approach encourages collaboration among…
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Social Media and the Impact on Sponsorship

Key Takeaways Leverage Social Media for Engagement: Social media platforms like LinkedIn and Facebook can enhance relationships with both sponsors and attendees. Creating dedicated groups on these platforms fosters collaboration among sponsors…
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Sponsorship Survival Tips

Key Takeaways Build New Relationships: Now is an opportune time to attract new clients, as marketers are reassessing their budgets. Smaller properties can offer unique and creative partnerships, making it easier for sponsors to stand out…
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Sponsorship survival tips

Key Takeaways Focus on New Client Relationships: Despite economic challenges, this is a prime time to attract new sponsors. As businesses reevaluate their budgets, they may be more receptive to innovative proposals, particularly from smaller…
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So, you have an event, now what?

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Key Takeaways An event without activation is a missed opportunity: Showing up isn’t a strategy. Brands need a clear activation plan that creates interaction, builds connection, and drives measurable outcomes. Strong activations are…
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