Entries by Tara Coomans

Community: Worth the time?

Key Takeaways Invest Time in Building Relationships: Developing meaningful relationships through social media takes time and effort. Just as personal relationships require mutual investment, so do professional connections. This investment…

How I use Twitter Plus Some Tips and Tricks

Key Takeaways Conversations Over Broadcasting: Twitter should prioritize genuine conversations rather than mere broadcasting. Using @mentions for private discussions keeps chats relevant to specific community members, minimizing unnecessary…

ROI Spreadsheet Example

Key Takeaways Understanding ROI in Context: Return on Investment (ROI) for social media should not only focus on conversions leading to sales but also compare the costs of acquiring similar traffic through other advertising methods, like…

New research about how to have more engaging Facebook posts

Key Takeaways Timing is Key for Engagement: Research indicates that engagement rates on Facebook are highest during early mornings, evenings, and at the end of the workday. While many businesses tend to post during regular work hours, scheduling…

Apps for event professionals

Key Takeaways Enhance Engagement with Facebook Page Apps: Utilize tools like NetworkedBlogs to connect your blog to your Facebook Page quickly and easily. Additionally, Clobby allows for real-time chats with fans, enabling interactive sessions…

8 must have techie tools for event professionals

Key Takeaways Utilize EventBrite for Streamlined Management: EventBrite is an essential tool for event planners, offering seamless check-in, automated reports, and attendee tracking. Its integration with social media platforms like Facebook…
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