Entries by Tara Coomans

Sponsorship and event marketing for tourism

Key Takeaways Importance of Sponsorship in Tourism Marketing: Sponsorships and events are crucial for destination marketing, as demonstrated by Texas's interactive mobile tour aimed at changing perceptions and attracting new visitors. Hawaii…

Why Your Customer Needs Clarity

Key Takeaways Narrow Your Focus: Defining a clear target customer is crucial. Attempting to appeal to "everyone" leads to muddled messaging, wasted marketing resources, and a lack of customer loyalty. A well-defined audience allows for…

Putting Together The Pieces of Branding For Personalities

Key Takeaways Define Your Core Values: Narrow your personal brand down to three key words that encapsulate what you stand for and do. This clarity helps guide your messaging and makes it easier for your audience to remember and connect…

What Do You Want?

Key Takeaways Information Overload: The author actively follows a vast number of sources across multiple platforms, indicating a deep engagement with content but also a potential struggle with information overload. Search for Fresh Voices:…

A Letter to My New To Social Media Self

Key Takeaways Embrace Discomfort: Engaging with social media often pushes you out of your comfort zone, but this discomfort is a vital part of growth and connection, leading to unexpected opportunities and friendships. Value of Present…

35 Questions About Your Social Media Program

Key Takeaways Define Business Goals: Establish clear business objectives for your social media strategy. Identify what success looks like and determine how social media can support sales and marketing initiatives across various…
Blogarama - Blog Directory