founder

hiring a pr firm - times when B2B pr is worth it

5 Times B2B PR is Worth It

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Is B2B PR worth it? That absolutely depends on your business objectives and the value you place on those business objectives. If you're pre-IPO, seeking venture capital, or strategizing an exit, PR can be the difference between an average and…
Tara Coomans PRSA Honolulu Conference

Tara Coomans Selected to Speak at PRSA Western Regional Conference

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Congratulations to our CEO, Tara Coomans! As a public relations expert, Tara has been chosen to speak at the Public Relations Society Western Region Conference. The annual conference, this year held in Honolulu, in April 2022 attracts thousands…
best cannabis pr firm

How To Choose The Best Cannabis PR Firm For You

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What is a top cannabis firm anyway? How important is it that someone else thinks a PR agency is great? What YOU need to know is if a leading cannabis firm is right for YOU. If you are leading a cannabis business or are trying to grow and develop…
Tips for cannabis brands preparing for adult use

3 Cannabis Branding Tips for Businesses Preparing for Adult-Use

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Cannabis Branding Is About To Become Extremely Important To Cannabis CMOs and Founders Adult-use marijuana is on the ballot and in the minds of thousands of people in the United States this fall. Adult-use, especially in California, because…
cannabis ceo thought leader

11 Twitter Accounts Every Cannabis CEO Should Follow

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Cannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…
cannabis ceo thought leader

Capitalizing on the Trend of Celebrity Cannabis CEOs

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So you want to make your CEO the star? It's a growing trend and there's still room for your celebrity cannabis CEO. The cannabis industry is ready for you, and you can take some tips from outside the cannabis industry to capitalize on the opportunity. From…