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consumer early adopter

5 Often Untapped Strategies of Early Adopter Marketing

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Ah, the early adopter. Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
Ways to Screw Up a media interview

4 Ways to Screw Up a Media Interview

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It doesn't matter whether your interview is with the Wall Street Journal or a tiny vertical publication with a niche audience. You, the company representative, the thought leader, really do set the tone for the the interview. You control first…
product PR for holidays

The Importance of Product PR During the Holidays

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As the holiday season approaches, product PR becomes more important than ever. Competition from major brands, standing out from the crowd, and capturing people in a buying mood are all great reasons to do product PR during the holidays.  Now…
CMO who needs to reduce PR agency budget

Insiders: How to Reduce Your Agency Budget

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When it's challenging to plan, it's tempting to just eliminate budgets, especially for marketing and PR agencies. Volatile environments are nerve-wracking. In the short term, that might seem like a negotiable expense that's fairly easy to eliminate.…
hiring a pr firm - times when B2B pr is worth it

5 Times B2B PR is Worth It

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Is B2B PR worth it? That absolutely depends on your business objectives and the value you place on those business objectives. If you're pre-IPO, seeking venture capital, or strategizing an exit, PR can be the difference between an average and…