Owned Media

the secret to captivating owned content strategy

The Secret To Captivating Content Strategy

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Captivation Motivations can significantly change your content strategy. This is the second installment of a series on the seven Captivation Motivations. This installment is all about your owned media and creating a content strategy that meets…
brand storytelling

WHY Your Storytelling Isn’t Working

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Do you know why people respond (or don't respond) to your brand storytelling? The answer doesn't lie in your typeface, your graphic design or even your social networks. The answers lay in your strategy and customer. Let me put it another…
digital strategy branding and communications

What IS Digital Marketing Strategy?

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Why do you need a digital strategy and what is it? Since digital and social media are so accessible, it's easy to think the results are just as accessible. But the truth is, simply BEING on social media isn't a strategy any more (if it ever…
customer focused communication strategy

Creating a Customer Focused Communication Strategy

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The Communication Strategy Everyone Will Thank You For. We're inundated with messages every day. As communicators, it's up to us to have  some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor. Yet,…
personal branding for creatives

3 Must Have Personal Branding Tips for Creatives

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  Because there is nothing more fearless than creating something and pushing it out to the world; everything you produce says something about you, this is an article about creating an authentic personal brand for creatives that resonates. This…
personal branding for creatives

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

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Case Study #4: Neighborhood Shopping Center Background: This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center.  The shopping center itself is in a…