Word of Mouth Still Leads in Trust & Action
Social Media, Thoughts, TrustThe latest Advertising Trust report from Neilsen reveals some surprises, but least surprising is the fact that “Recommendations from people I know” is the single most powerful driver to product and brand trust AND more importantly, action…
Why Buying Twitter Followers Is Damaging To Your Brand
Corporate Communications, Public Relations Services, Social Media, Trust"How can I get Twitter followers fast?"
Doing it organically. It's so....
Boring.
Hard .
Time Consuming.
I've heard all those reasons and  more for why businesses and personal brands buy Twitter followers. Lately, in conversations…
Moderating Comments and Managing Online Communities
Public Relations Services, Social MediaMuch has been writing over the years about how to manage comments in a blog or online community. However, recently, I was asked my opinion, so I thought I'd share it here.
Let's be clear: there are ALL kinds of people on the interweb so its…
The Viral Marketing Virus
Consumer Products PR, Digital PR, Earned Media, Hyper-growth brands, Lifestyle, Owned Media, Public Relations Services, Social Media, ThoughtsListen up: Going viral is a benefit to creating great content, not the goal.
But if you're really committed to creating a viral video marketing campaign:
Creating viral content is this easy.
And this difficult.
Here's my fool-proof 3-step…
How to Capture Your Customer’s Attention with Digital Marketing
Digital PR, Hiring A PR Firm, PR Insights, Public Relations Services, Social Media, ThoughtsHow many messages do you think you see a day? Now, imagine how many messages a day your customer sees?
All these messages contribute to message fatigue. We used to say a person needed exposure to a message 7 times before they even remembered…
3 Steps to a Strong Social Media Campaign
Social MediaOnce upon a time there was a business. It was a successful business. The business had a good product, a strong brand, a healthy PR presence and a substantial advertising campaign. By all accounts, the business was doing well. Except in one…