Successful Influencer Campaigns in 5 Steps
Consumer Products PR, Native Content, Owned Media, Paid Media, PR Insights, Public Relations Services, Reputation ManagementSuccessful Influencer Campaigns Aren't Unicorns
PR has a number of tools in its tool belt, one of them is successful influencer campaigns & partnerships.
In consumer goods, influencer marketing is establishing a significant place in…
11 Twitter Accounts Every Cannabis CEO Should Follow
Cannabis, founder, Social MediaCannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…
5 Ways Cannabis PR will Change in 2020
Cannabis, Emerging Industries, Press Releases, Public Relations Services
How should companies prepare for cannabis PR in 2020 with an ever-changing media landscape? While the cannabis industry shows no sign of slowing down, the media landscape has seen some dramatic changes in the last year, and that affects even…
The Highs & Lows of Cannabis Social Media
Cannabis, Emerging Industries, Owned Media, Social MediaThere are some winning examples of cannabis social media - some things to think about if yours isn't one-YET.
The Best Kept Secret in Journalist Relations
Media Relations, Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media
It's no secret that social media applies to today's brands. As I write this, Instagram is the social media darling of lifestyle, travel, and consumer packaged goods (CPG) brands. Subject to change pending finicky social media trends. In the…
Is A Press Release Worth It?
CMO, Media Relations, Owned Media, PR Insights, Press Releases, product launch, Public Relations Services, Reputation ManagementIs the press release dead? For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…