Owned Media

successful social media influencer campaigns

Successful Influencer Campaigns in 5 Steps

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Successful Influencer Campaigns Aren't Unicorns PR has a number of tools in its tool belt, one of them is successful influencer campaigns & partnerships. In consumer goods, influencer marketing is establishing a significant place in…
is a press release worth it?

11 Twitter Accounts Every Cannabis CEO Should Follow

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Cannabis CEOs have challenging jobs. You're in the fast-moving cannabis business, so you're also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts,…
is a press release worth it?

5 Ways Cannabis PR will Change in 2020

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How should companies prepare for cannabis PR in 2020 with an ever-changing media landscape? While the cannabis industry shows no sign of slowing down, the media landscape has seen some dramatic changes in the last year, and that affects even…
social media cannabis influencer

The Highs & Lows of Cannabis Social Media

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There are some winning examples of cannabis social media - some things to think about if yours isn't one-YET.
media relations on twitter

The Best Kept Secret in Journalist Relations

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It's no secret that social media applies to today's brands. As I write this, Instagram is the social media darling of lifestyle, travel, and consumer packaged goods (CPG) brands. Subject to change pending finicky social media trends. In the…
is a press release worth it?

Is A Press Release Worth It?

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Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…