Owned Media

tourism social media agency los angeles

Travel Loyalty in the Social Media

, , , ,
Social Media Is Your Partner in Travel Branding It's no secret that today more than ever, digital branding in travel and tourism matters. According to Google, only 9% of travelers know the brand they want to book with when they start their…
brand trust in social media

Brand Trust: Why Disappointing Social Metrics May Be A Good Thing

, , , , , ,
What exactly IS brand trust and how do we measure it? Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals…
components to corporate storytelling

3 Compelling Components of Corporate Storytelling

, , , , ,
Telling your company story is imperative and corporate storytelling is as much of an art form as writing a novel. Yes, a PR company can help, but in order to be effective AS a story, it needs to be told and re-told, which means everyone has…
5 emotional triggers in marketing

5 Emotions For Your Marketing & When To Use Them

, , , , , , , , ,
Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…
choosing social media platforms

I’m Just Not That Into You – Choosing Social Platforms in 2017

, , , ,
What social media platforms are right for your business?   Choosing social media platforms. I get asked which social platform is right every single day. The answer is: "it depends." It's common today to launch on a platform because…