Travel Loyalty in the Social Media
Owned Media, PR Insights, Social Media, Thoughts, Travel and TourismSocial Media Is Your Partner in Travel Branding
It's no secret that today more than ever, digital branding in travel and tourism matters.
According to Google, only 9% of travelers know the brand they want to book with when they start their…
Brand Trust: Why Disappointing Social Metrics May Be A Good Thing
Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media, Thoughts, TrustWhat exactly IS brand trust and how do we measure it?
Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals…
Maintaining A Global Brand in Social Media
Global Brands, Lifestyle, Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media, Thoughts, Travel and Tourism3 Compelling Components of Corporate Storytelling
Corporate Communications, Owned Media, PR Branding, PR Insights, Public Relations Services, Reputation ManagementTelling your company story is imperative and corporate storytelling is as much of an art form as writing a novel.
Yes, a PR company can help, but in order to be effective AS a story, it needs to be told and re-told, which means everyone has…
5 Emotions For Your Marketing & When To Use Them
Cannabis, Lifestyle, Owned Media, Paid Media, PR Branding, PR Insights, Social Media, Thoughts, Travel and Tourism, TrustImagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns
According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…
I’m Just Not That Into You – Choosing Social Platforms in 2017
Owned Media, product launch, Reputation Management, Social Media, ThoughtsWhat social media platforms are right for your business?
Choosing social media platforms. I get asked which social platform is right every single day. The answer is: "it depends." It's common today to launch on a platform because…