Specialties

Marketing and Branding for Startups - Babe Ruth

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

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Case Study #4: Neighborhood Shopping Center Background: This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center.  The shopping center itself is in a…
Marketing and Branding for Startups - Babe Ruth

Case Study and Lessons Learned: App Product Launch and Awareness

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Case Study #2: Community Driven Product Launch Background:  TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. At a City of Honolulu-sponsored hackathon, a citizen developed a mobile app, DaBus,…
Marketing and Branding for Startups - Babe Ruth

The Dave and Busters Tweet Lesson: Stand By Your Brand

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This week, with the Dave and Busters "Juan" tweet yet another social media gaffe made it's what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the "holier than thou" media to earn mega points…
Marketing and Branding for Startups - Babe Ruth

The Viral Marketing Virus

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Listen up: Going viral is a benefit to creating great content, not the goal. But if you're really committed to creating a viral video marketing campaign: Creating viral content is this easy. And this difficult. Here's my fool-proof 3-step…
Marketing and Branding for Startups - Babe Ruth

Case Study and Lessons Learned: Startup Product Launch and Lessons Learned

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Case Study #1.2: Startup Awareness Campaign Background: The website-based service targeted parents, in particular Moms, concerned about their children's social media activity. As a startup, they hadn't done any marketing and didn't have marketing…
Marketing and Branding for Startups - Babe Ruth

Overcoming Fear In Your Startup

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A little departure today from the usual marketing and branding discussion. Because of our focus on startups, personalities and movements, I find that my role with my client is part strategy and part cheerleader. So today, I want to share some…