Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing
PR Branding, product launch, Public Relations Services, Social Media, Social Media Advertising, ThoughtsCase Study #4: Neighborhood Shopping Center
Background:
This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center. Â The shopping center itself is in a…
Case Study and Lessons Learned: App Product Launch and Awareness
product launch, Public Relations ServicesCase Study #2: Community Driven Product Launch
Background:Â
TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. At a City of Honolulu-sponsored hackathon, a citizen developed a mobile app, DaBus,…
The Dave and Busters Tweet Lesson: Stand By Your Brand
Consumer Products PR, Global Brands, Lifestyle, PR Branding, Public Relations Services, Social Media, ThoughtsThis week, with the Dave and Busters "Juan" tweet yet another social media gaffe made it's what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the "holier than thou" media to earn mega points…
The Viral Marketing Virus
Consumer Products PR, Digital PR, Earned Media, Hyper-growth brands, Lifestyle, Owned Media, Public Relations Services, Social Media, ThoughtsListen up: Going viral is a benefit to creating great content, not the goal.
But if you're really committed to creating a viral video marketing campaign:
Creating viral content is this easy.
And this difficult.
Here's my fool-proof 3-step…
Case Study and Lessons Learned: Startup Product Launch and Lessons Learned
product launch, Public Relations ServicesCase Study #1.2: Startup Awareness Campaign
Background:
The website-based service targeted parents, in particular Moms, concerned about their children's social media activity. As a startup, they hadn't done any marketing and didn't have marketing…
Overcoming Fear In Your Startup
product launch, Public Relations ServicesA little departure today from the usual marketing and branding discussion.
Because of our focus on startups, personalities and movements, I find that my role with my client is part strategy and part cheerleader.
So today, I want to share some…