Specialties

brand storytelling

WHY Your Storytelling Isn’t Working

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Do you know why people respond (or don't respond) to your brand storytelling? The answer doesn't lie in your typeface, your graphic design or even your social networks. The answers lay in your strategy and customer. Let me put it another…
customer focused communication strategy

Creating a Customer Focused Communication Strategy

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The Communication Strategy Everyone Will Thank You For. We're inundated with messages every day. As communicators, it's up to us to have  some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor. Yet,…
Startup PR

5 Untapped Strategies of Early Adopter Marketing

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Ah, the early adopter. They're the people who grab on to things first, they start trends and they are influencers in their respective communities. Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
man volunteering for a movement that matters

Creating A Movement That Matters

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  Whether you're a company with purpose, a nonprofit with a cause or a startup with an idea, at some point, I'm sure you've wondered whether your passion would ever catch spark with others. Creating a movement that matters is more important…
startup founder who appreciates marketing and branding money saving tips for startups

5 Money Saving Marketing and Branding Tips for Startups

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OK.  I'll admit it. I watch Silicon Valley on HBO. I hate admitting it because, of course, it's both a characterization and just a little too close for comfort to the startup experience. Last night's episode had me laughing and crying. Let…
cannabis brand public relations

How Much Should You Spend on Cannabis Marketing?

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How much should you use for cannabis marketing budgets? You can see the cannabis market changing daily and yet we haven't even reached anywhere close to a zenith in cannabis purchases. It's easy to be lulled into thinking that a growing market…