WHY Your Storytelling Isn’t Working
Corporate Communications, Owned Media, PR Branding, PR Insights, product launchDo you know why people respond (or don't respond) to your brand storytelling?
The answer doesn't lie in your typeface, your graphic design or even your social networks.
The answers lay in your strategy and customer.
Let me put it another…
Creating a Customer Focused Communication Strategy
Consumer Products PR, Hiring A PR Firm, Messaging, PR Branding, PR Insights, Public Relations Services, Reputation Management, Social Media, Specialties, ThoughtsThe Communication Strategy Everyone Will Thank You For.
We're inundated with messages every day. As communicators, it's up to us to have some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor.
Yet,…
5 Untapped Strategies of Early Adopter Marketing
Audience, CMO, Hyper-growth brands, PR Branding, product launch, TechnologyAh, the early adopter. They're the people who grab on to things first, they start trends and they are influencers in their respective communities.
Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
Creating A Movement That Matters
Public Relations Services, Purpose Driven, Social Impact
Whether you're a company with purpose, a nonprofit with a cause or a startup with an idea, at some point, I'm sure you've wondered whether your passion would ever catch spark with others. Creating a movement that matters is more important…
5 Money Saving Marketing and Branding Tips for Startups
Emerging Industries, founder, Hyper-growth brands, product launch, Public Relations ServicesOK. I'll admit it. I watch Silicon Valley on HBO.
I hate admitting it because, of course, it's both a characterization and just a little too close for comfort to the startup experience.
Last night's episode had me laughing and crying.
Let…
How Much Should You Spend on Cannabis Marketing?
Cannabis, Emerging Industries, product launch, ThoughtsHow much should you use for cannabis marketing budgets?
You can see the cannabis market changing daily and yet we haven't even reached anywhere close to a zenith in cannabis purchases. It's easy to be lulled into thinking that a growing market…