5 Steps to CPG PR Crisis Planning
Cannabis, Consumer Products PR, Crisis Management, product launch, Public Relations Services
For most CPG brands, it's not a matter of IF there will be a PR crisis, it's a matter of when, particularly if you're in an emerging industry where the regulations are ever-changing, the research is emerging, and the deals are getting bigger.…
3 Tips for Hiring a Cannabis PR Firm
Cannabis, CMO, Emerging Industries, founder, Hiring A PR Firm, product launch, ThoughtsThe cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
3 Publicity Ideas for Women Cannabis Entrepreneurs
Cannabis, founder, PR Insights, Public Relations Services, Purpose DrivenEven the savviest woman cannabis entrepreneurs need fresh publicity ideas.
Women in cannabis. In the early days, there was a lot of media attention around the entrepreneurship opportunities in cannabis, and even more about how the cannabis…
Why Hiring a Cannabis PR Firm Matters
Cannabis, Capital Raise Outcomes, Emerging Industries, M&A Outcomes, PR Insights, PR Outcomes, product launch, Thoughts, TrustAsk anyone who works in the cannabis industry: it's different from any other industry. It's not "just another CPG" product. It's a highly regulated, heavily watched, extremely volatile industry. Our firm handled the first cannabis product…
3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures
Cannabis, CMO, Emerging Industries, Hiring A PR Firm, Hyper-growth brands, PR Insights, Technology[3 minutes]
Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to…
Top Tips for Cannabis Product Launch
Cannabis, Cannabis Products, product launch, Public Relations Services, ThoughtsCannabis is finally having its day in the sun after years of ridicule. The lifted ban on cannabis use for medical purposes (and, in some states, recreational) breathed new life into the industry, with more companies registering and more cannabis-infused…