PR Branding

purpose driven communication tips

3 Pitfalls to Purpose Driven Communication

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Recently, Google polled 3,000 Americans to find out how they responded to sustainability messaging. As more brands make efforts to become more sustainable or even start any sort of purpose-driven communications,  these four tips will help you…
Is a 420 PR campaign worth it?

Is 420 PR Campaign Worth It for Cannabis Brands?

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Should your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your…
Purpose Driven Strategies

What is a Purpose Driven Strategy

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What is a Purpose-driven strategy? It's the natural evolution of four converging cultural changes; the first is when social, cultural, and environmental issues became more visible and urgent, followed by consumers who expect brands to connect…
How Small Independent CPG Brands Thrive with PR

How Independent CPG Brands Use PR to Compete

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If you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…
PR and social media for DTC brands

PR and Social Media for DTC (Direct to Consumer) Brands

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Using PR and Social Media for DTC Brands [5 minute read] Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from…
3 characteristics of a purpose-driven brand

What Is Purpose-Driven PR?

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Purpose-driven public relations means the brand proactively builds incorporates values that impact social, cultural, and environmental issues. A true purpose-driven company makes corporate choices within its purpose framework, even when it means…