PR Branding

marketing trends for CPG startups

3 Marketing Trends for CPG Startups

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Not too long ago, DTC brands were on a tear. The Consumer Packaged Goods (CPG) industry grew at an incredible rate during the 2020 pandemic lockdown - to $933 billion up 10.4% from the previous year. And it wasn't just the big brands who saw…
what's driving consumer spending trends for the holidays?

Consumer Spending Trends and Stats for 2023

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2023 has been a roller coaster for businesses. From CPG to consumer electronics, consumer brands look for ways to see inside the looking glass for the pivotal Q4 holiday spending season. Mixed signals abound. In the spring, Kiplinger's Economic…
PR for Pre-IPO companies

The Definitive Pre IPO PR Roadmap for Consumer Brands

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PR service bundles for consumer brands

Unleashing the Potential of PR Packages for Consumer Products

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In the fast-paced world of consumer products, standing out from the competition and capturing the attention of target audiences is paramount. Public relations (PR) plays a crucial role in creating brand awareness, establishing credibility,…
what should startups focus on as VC funding shifts

3 Things Startups Focus On as VC Funding Shifts

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As uncertainty rises, funding falls. At least that's what the news would have you believe. But according to Inc. magazine, seed and angel deals are still trending upward, and early-stage companies with proven product are still getting most of…