What Is A Hypergrowth Company?
Cannabis, Digital PR, Global Brands, Hiring A PR Firm, Hyper-growth brands, PR Branding, Public Relations ServicesIf there’s a single buzzword that describes what every entrepreneur and investor is chasing right now, it’s “hyper-growth.” Hypergrowth refers to the exponential expansion that certain businesses experience as they quickly go from non-entity…
What Google’s Latest Reviews Update Means for Consumer Products Digital PR
Consumer Products PR, Digital PR, PR Branding, PR Insights, Public Relations Services, Reputation Management, SEOWhat Google's Latest Product Reviews Update Means for Consumer Products Digital PR
[4 minute read time]
Product reviews are about to change and this will impact your digital PR and earned media, especially CPG or consumer product brands.…
The Viral Marketing Virus
Consumer Products PR, Digital PR, Earned Media, Hyper-growth brands, Lifestyle, Owned Media, Public Relations Services, Social Media, ThoughtsListen up: Going viral is a benefit to creating great content, not the goal.
But if you're really committed to creating a viral video marketing campaign:
Creating viral content is this easy.
And this difficult.
Here's my fool-proof 3-step…
How to Capture Your Customer’s Attention with Digital Marketing
Digital PR, Hiring A PR Firm, PR Insights, Public Relations Services, Social Media, ThoughtsHow many messages do you think you see a day? Now, imagine how many messages a day your customer sees?
All these messages contribute to message fatigue. We used to say a person needed exposure to a message 7 times before they even remembered…
Quality or Quantity?
Digital PR, Public Relations ServicesWould you rather have 100,000 Twitter followers, 95% of whom don't RT, @mention or even acknowledge you or 2,000 who hang on your every word and identify with your tweets in a passionate way? True, in either case, your REAL fans are likely to…