5 Untapped Strategies of Early Adopter Marketing
Audience, CMO, Hyper-growth brands, PR Branding, product launch, TechnologyAh, the early adopter. They're the people who grab on to things first, they start trends and they are influencers in their respective communities.
Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
5 Money Saving Marketing and Branding Tips for Startups
Emerging Industries, founder, Hyper-growth brands, product launch, Public Relations ServicesOK. I'll admit it. I watch Silicon Valley on HBO.
I hate admitting it because, of course, it's both a characterization and just a little too close for comfort to the startup experience.
Last night's episode had me laughing and crying.
Let…
The Viral Marketing Virus
Consumer Products PR, Digital PR, Earned Media, Hyper-growth brands, Lifestyle, Owned Media, Public Relations Services, Social Media, ThoughtsListen up: Going viral is a benefit to creating great content, not the goal.
But if you're really committed to creating a viral video marketing campaign:
Creating viral content is this easy.
And this difficult.
Here's my fool-proof 3-step…