CPG brands have seen a lot of success in recent years, and PR is a big part of that. But it’s important for CPG brands to set goals with their PR agencies. Brands looking for CPG PR agencies may not know where to start or have had an unpleasant experience with a PR firm. For the […]
Hyper-growth occurs when a company experiences rapid expansion and a compound annual growth rate (CAGR) of 40 percent or higher. It’s the steep part of the S-curve that sets a business apart from others. Market demand essentially drives a period of hyper-growth. As long as a company can adapt and move quickly, it can continue […]
CPG product launch media coverage is vital to successful CPG product launches. A product launch is an important event for any company – and even more so for consumer packaged goods (CPG) companies. Successful product launches can result in increased market share, brand awareness, and sales. And while there are many different ways to execute […]
Whether for CPG or consumer tech, a solid consumer PR strategy allows your business to enjoy a larger audience and increased exposure. Read on to learn more about consumer PR, what consumer PR professionals do, and why consumer PR is important in the business world. What Is Consumer PR? Public relations refers to how a […]
Are you wondering, “what is thought leadership?” Read on to find everything you need to know about the concept and its best practices! Thought leadership is one of the words that rile up the buzzword police more than almost any other term. Joel Kurtzman, the founding editor-in-chief of “Strategy & Business” magazine, was the first […]
There’s a secret hidden in ALL our brains that you can use for cannabis content marketing. Did you know that we’re all ruled by a super powerful hormone? It’s true. This hormone dominates decision-making, especially split-second choices like the ones digital users are making every day. Decisions like “click,” “like,” “retweet,” and “buy” and “subscribe” […]
