Picture this: you’re a talented baker, and you’ve opened up a little bakery in your neighborhood. You know your pastries are divine, but somehow, customers aren’t lining up at your door. The culprit? It’s not the quality of your baked goods but the lack of a specific secret ingredient: content marketing. In this post, […]
Content marketing involves sharing any material online, such as videos, infographics, and social media posts, that don’t directly promote a brand but create awareness and enhance visibility regarding the products and services of a company, also known as owned content. Using content marketing for PR is a modern way of owning your reputation and it […]
Running a successful business might seem like a dream to many startup owners and new entrepreneurs, but it’s achievable with the right B2B content marketing strategy. In this world where content is king, businesses must recognize the power of effective content marketing. In this comprehensive guide, we’ll dive into the most successful content marketing strategies […]
Should your cannabis company double down on a marketing or PR campaign during 420? It’s popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your Cannabis Customers? It depends on what kind of cannabis business you have and who your […]
Using PR and Social Media for DTC Brands [5 minute read] Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from a third-party retailer, customers can purchase products or services directly from the company. Successful DTC brands typically have one […]
The emerging healthtech industry has increased in recent years due to several factors, including an aging population, increasing demand for personalized care, and the rising cost of healthcare facilities. However, the increasing competition has made it more challenging for healthtech firms to gain the desired attention for their products and services; this is where Healthtech […]
