5 PR Trends CMOs Need to Watch in 2022
Consumer Products PR, Owned Media, Paid Media, PR Insights, Public Relations Services, Trust5 PR Trends CMOs Need to Watch for 2022
[6 minute reading time]
There's no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO's…
Social Ads During COVID Case Studies
B2B-PR, Consumer Products PR, Crisis Management, Lifestyle, Paid Media, PR Insights, Reputation Management, Social Media, Social Media Advertising, Technology, ThoughtsSuccessful Influencer Campaigns in 5 Steps
Consumer Products PR, Native Content, Owned Media, Paid Media, PR Insights, Public Relations Services, Reputation ManagementSuccessful Influencer Campaigns Aren't Unicorns
PR has a number of tools in its tool belt, one of them is successful influencer campaigns & partnerships.
In consumer goods, influencer marketing is establishing a significant place in…
What Cannabis Businesses Need To Learn From Consumer Brands – Fast
Cannabis, Consumer Products PR, Emerging Industries, Public Relations Services, Reputation ManagementThe stats are in: cannabis is the next "big" economy. Cannabis sales topped $6.7B in 2016 and by 2020, California's cannabis market alone will top that number.
Not too long ago, "marketing" to cannabis users was an easy proposition, there…
The Secret To Captivating Content Strategy
Consumer Products PR, Messaging, Owned Media, PR Insights, Public Relations Services, Reputation Management, Social Media, Specialties, ThoughtsCaptivation Motivations can significantly change your content strategy.
This is the second installment of a series on the seven Captivation Motivations. This installment is all about your owned media and creating a content strategy that meets…
Creating a Customer Focused Communication Strategy
Consumer Products PR, Hiring A PR Firm, Messaging, PR Branding, PR Insights, Public Relations Services, Reputation Management, Social Media, Specialties, ThoughtsThe Communication Strategy Everyone Will Thank You For.
We're inundated with messages every day. As communicators, it's up to us to have some empathy for our audience, whether that audience is the press, an employee, a customer, or an investor.
Yet,…