Owned Media

when should your PR agency be your social media agency

Should Your PR Agency Be Your Social Media Agency?

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Should Your PR Agency Be Your Social Media Agency? [5 minute read] One of the most powerful and precious assets every company has is its brand. With consumers being more aware of and concerned with the messages brands put out than ever…
why social media & PR are better together

Why Social Media and Your PR Must Work Together

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Why Social Media and Your PR Must Work Together [5 minute read] Many brands use PR and social media, but so many miss the opportunity to align these teams. Companies use social media to create relationships with their consumers, promote…
5 marketing & PR trends for 2021 CMOs need now

5 PR Trends CMOs Need to Watch in 2022

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5 PR Trends CMOs Need to Watch for 2022 [6 minute reading time] There's no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO's…
building trust with PR

Building Trust with PR in a Volatile Environment

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Building trust with PR is what tomorrow's leading companies are doing today. Trust is a truly earned currency. There's no fast tracking it and it's easier to gain than it is to get back, so trust is a cherished and worthy asset for any company…
post-covid marketing and public relations Poodle Mafia

Post-COVID: 10 Marketing Statistics & Strategies to Thrive in 2020 Recession

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There are TWO keywords for your post-COVID marketing strategy: Trust and Retention 2020 won't be a year any of us forgets anytime soon. Social distancing brought us personal and economic uncertainty that's sure to last through the remainder…