PR Branding

social impact public relations

5 Tips for Creating Social Impact Movements That Matter

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Creating Social Impact with Movements that Matter Whether you're a nonprofit with a cause or a startup with an idea, at some point, I'm sure you've wondered whether your passion would ever catch spark with others. Social impact is here to stay.…
4 Reasons Why PR Boosts Marketing Results

4 Reasons Why PR Boosts Marketing Results

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4 Reasons Why PR Boosts Marketing Results   [Estimated Read Time: 4 minutes] One thing is for certain: These are only 4 reasons why PR boosts marketing results almost immediately.  Brands, business owners, and entrepreneurs often…
digital PR and product reviews

What Google’s Latest Reviews Update Means for Consumer Products Digital PR

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What Google's Latest Product Reviews Update Means for Consumer Products Digital PR [4 minute read time] Product reviews are about to change and this will impact your digital PR and earned media, especially CPG or consumer product brands.…
using PR and social media for brand awareness

Using Earned Media, Social Media, and PR to Maximize Brand Awareness

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PR and Social Media for Maximum Brand Awareness Nothing beats when PR and social media for brand awareness. Used together strategically, they give your brand a competitive edge. With more avenues available to companies to reach their audiences,…
post-covid marketing and public relations Poodle Mafia

Post-COVID: 10 Marketing Statistics & Strategies to Thrive in 2020 Recession

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There are TWO keywords for your post-COVID marketing strategy: Trust and Retention 2020 won't be a year any of us forgets anytime soon. Social distancing brought us personal and economic uncertainty that's sure to last through the remainder…
cannabis event marketer

Turning Cannabis Event Marketing into Public Relations Opportunities

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As of today, there are 108 cannabis business tradeshows and expos around the world listed on our conference resource. It's near impossible to go to them all and more importantly when you choose one, how do you turn an event into a consumer or…