PR Branding

personal branding for creatives

3 Must Have Personal Branding Tips for Creatives

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  Because there is nothing more fearless than creating something and pushing it out to the world; everything you produce says something about you, this is an article about creating an authentic personal brand for creatives that resonates. This…
Startup PR

5 Untapped Strategies of Early Adopter Marketing

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Ah, the early adopter. They're the people who grab on to things first, they start trends and they are influencers in their respective communities. Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
Marketing, Branding, PR

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

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Case Study #4: Neighborhood Shopping Center Background: This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center.  The shopping center itself is in a…
Marketing, Branding, PR

Social Media Branding: Stand By Your Brand

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When To Stand Up for Your Brand in Social Media This week, with the Dave and Busters "Juan" tweet yet another social media gaffe made its what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It…
Marketing, Branding, PR

The Dave and Busters Tweet Lesson: Stand By Your Brand

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This week, with the Dave and Busters "Juan" tweet yet another social media gaffe made it's what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the "holier than thou" media to earn mega points…
Marketing, Branding, PR

Stand By Your Brand

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The Dave and Busters Tweet Lesson: Stand By Your Brand This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked furious cries of racism. It…