PR Branding

components to corporate storytelling

3 Compelling Components of Corporate Storytelling

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Telling your company story is imperative and corporate storytelling is as much of an art form as writing a novel. Yes, a PR company can help, but in order to be effective AS a story, it needs to be told and re-told, which means everyone has…
5 emotional triggers in marketing

5 Emotions For Your Marketing & When To Use Them

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Imagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…
5 Branding Tips in 15 minutes with Tara Coomans & Debra Eckerling

5 Branding Tips in 15 Minutes

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These are 5 quick branding tips for emerging industries or hyper-growth brands. I'm super amp'd in this Podcast, it's obvious I had my coffee this morning.I had the pleasure of joining Debra Eckerling on her Guided Goals podcast. It's quick,…
the secret to captivating owned content strategy

The Secret To Captivating Content Strategy

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Captivation Motivations can significantly change your content strategy. This is the second installment of a series on the seven Captivation Motivations. This installment is all about your owned media and creating a content strategy that meets…
brand storytelling

WHY Your Storytelling Isn’t Working

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Do you know why people respond (or don't respond) to your brand storytelling? The answer doesn't lie in your typeface, your graphic design or even your social networks. The answers lay in your strategy and customer. Let me put it another…
digital strategy branding and communications

What IS Digital Marketing Strategy?

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Why do you need a digital strategy and what is it? Since digital and social media are so accessible, it's easy to think the results are just as accessible. But the truth is, simply BEING on social media isn't a strategy any more (if it ever…