Digital PR

What is a hyper-growth company

What Is A Hypergrowth Company?

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If there’s a single buzzword that describes what every entrepreneur and investor is chasing right now, it’s “hyper-growth.” Hypergrowth refers to the exponential expansion that certain businesses experience as they quickly go from non-entity…
digital PR and product reviews

What Google’s Latest Reviews Update Means for Consumer Products Digital PR

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What Google's Latest Product Reviews Update Means for Consumer Products Digital PR [4 minute read time] Product reviews are about to change and this will impact your digital PR and earned media, especially CPG or consumer product brands.…
digital PR and product reviews

The Viral Marketing Virus

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Listen up: Going viral is a benefit to creating great content, not the goal. But if you're really committed to creating a viral video marketing campaign: Creating viral content is this easy. And this difficult. Here's my fool-proof 3-step…
digital PR and product reviews

How to Capture Your Customer’s Attention with Digital Marketing

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How many messages do you think you see a day? Now, imagine how many messages a day your customer sees? All these messages contribute to message fatigue. We used to say a person needed exposure to a message 7 times before they even remembered…
digital PR and product reviews

Quality or Quantity?

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Would you rather have 100,000 Twitter followers, 95% of whom don't RT, @mention or even acknowledge you or 2,000 who hang on your every word and identify with your tweets in a passionate way? True, in either case, your REAL fans are likely to…