Digital PR

consumer early adopter

5 Often Untapped Strategies of Early Adopter Marketing

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Ah, the early adopter. Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
3 ways to screw up PR

There are 500 Ways to Screw Up PR – Here’s 3

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Over the years, I've learned there are over 500 ways to screw up PR. I'm going to be honest with you - I have a lot of conversations with people who say they hired an agency and got nothing, or not what they were promised. The consistent…
Top CBD words to use in press releases

Top CBD Words to Include in Your Press Release or Content

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Melinda Adamec Cannabis Industry Marketing Expert

Melinda Adamec of Gabriel Marketing Group

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Meet Melinda Adamec, SVP at Gabriel Marketing, an agency specializing in cannabis industry marketing strategy consulting, digital marketing and advertising, SEO, marketing automation, and content development. First, a little background about…