CBD Marketing & PR: Don’t Let Hemp Seed Oil Steal Your Thunder
Cannabis, Emerging Industries, Public Relations Services, Reputation ManagementYou know it: CBD beauty marketing is competitive.
We've all seen it, it's a thing, especially in the beauty industry: big-name players with big budgets purposely confusing consumers with hemp seed oil to take advantage of the CBD beauty marketing…
Turning Cannabis Event Marketing into Public Relations Opportunities
Cannabis, Earned Media, Event Marketing, Public Relations ServicesAs of today, there are 108 cannabis business tradeshows and expos around the world listed on our conference resource. It's near impossible to go to them all and more importantly when you choose one, how do you turn an event into a consumer or…
5 Ways Cannabis PR will Change in 2020
Cannabis, Emerging Industries, Press Releases, Public Relations Services
How should companies prepare for cannabis PR in 2020 with an ever-changing media landscape? While the cannabis industry shows no sign of slowing down, the media landscape has seen some dramatic changes in the last year, and that affects even…
The Highs & Lows of Cannabis Social Media
Cannabis, Emerging Industries, Owned Media, Social MediaThere are some winning examples of cannabis social media - some things to think about if yours isn't one-YET.
5 Emotions For Your Marketing & When To Use Them
Cannabis, Lifestyle, Owned Media, Paid Media, PR Branding, PR Insights, Social Media, Thoughts, Travel and Tourism, TrustImagine your advertising and marketing becoming 2X more effective overnight. Using emotions in marketing and branding is the key to more effective campaigns
According to Roger Dooley, emotional ads work TWICE as well as rational ads. So it's…
What Cannabis Businesses Need To Learn From Consumer Brands – Fast
Cannabis, Consumer Products PR, Emerging Industries, Public Relations Services, Reputation ManagementThe stats are in: cannabis is the next "big" economy. Cannabis sales topped $6.7B in 2016 and by 2020, California's cannabis market alone will top that number.
Not too long ago, "marketing" to cannabis users was an easy proposition, there…